White logo on image

UNDERSTANDING THE LOGO

Numerous considerations were taken when coming up with the logo.  At fivewithseven.com  a great deal of work and understanding came together to create the brand.


THE FISH & THE ARROW

The fish brought us to the water, the deer brought us into the woods.


THE COMPASS

True North, where our compass is always pointed.


THE CABIN

Our family history in Les Cheneaux began around 100 years ago at our Great-Grandpa's cabin, a wonderful man affectionately known as, "Bumpa".


LIPPLE

Family name, made proud by those before us.


LIPPLE BROTHERS

Brothers by birth, fishermen by choice.


LIPPLE BROTHERS OUTDOORS

Take your children outdoors, a day on the water may create enough memories for a lifetime.